What does the creativity theory of 'buying low, and selling high' focus on?

The concept of "buying low, and selling high" in creativity theory pertains particularly to the idea of presenting ideas at the right moment, which aligns well with Sternberg's concept. This theory illustrates that the success of creative ideas often depends not only on the originality and quality of those ideas but also on their timing and the context in which they are presented. Conceptually, it argues that even the best ideas can fail if they are introduced at an inappropriate time or in a less receptive environment. Therefore, the notion is akin to maximizing value through strategic timing—ensuring that an idea is "sold," or shared, when it is likely to receive the best reception and outcome. This highlights the importance of both creativity and situational awareness in maximizing the potential impact of creative efforts.